PROJECT DESCRIPTION
Informed by thorough research and my personal passions, I've crafted a Trend Forecast Report titled 'Combatting Cruelty.' This report lays the groundwork for forward-looking, environmentally conscious, and pioneering design concepts. Drawing inspiration from my deep commitment to the environment, sustainability, and the on going animal rights movement, I've envisioned this forecast. Informed by insights from various media sources and news articles, I've curated a visually compelling positioning board that merges powerful imagery with meticulously chosen textual elements. Extending the principles of my Trend Forecast, my carpet design ventures into the realm of synthetic leather, urging future designers to explore sustainable materials that eliminate the need for animal harm. This carpet collection transcends mere artistic expression; it's a tangible embodiment of my design forecast, offering innovative, cruelty-free carpet tiles suitable for diverse spaces. This project presented multifaceted challenges, encompassing design, fiber selection, construction, form, and structure. Through 'Combatting Cruelty,' my goal is to promote a safer and more sustainable future, one that champions both creativity and ethical responsibility.
TREND FORCAST
COMPATING CRUELTY
The animal rights movement seeks to change the way society views and treats animals, challenging the assumption that animals are mere commodities to be used for human purposes.
This is a social and political movement that advocates for the ethical treatment of animals and their right to live free from exploitation, abuse, and harm. The movement is grounded in the belief that animals have intrinsic value and are entitled to fundamental rights, similar to those enjoyed by humans.
There is a growing awareness about the harm being caused to animals and new efforts are being established to reduce this harm in the future. Many organizations and individuals are working towards promoting animal welfare, protecting endangered species, and advocating for ethical treatment of animals in various fields such as farming, entertainment, scientific research, and design. One way we can implement this is by teaching our next generations at a young age.
DESIGN TRANSLATION
Animal Matters is a non-profit organization that educates the public on animal rights and welfare via social media. Recently, the organization worked with a team to create a new brand identity that emphasizes their position as a leader in animal rights, activism, education, and outreach. The new brand features a bold and eye-catching logo inspired by awareness ribbons and animal portraiture to create a versatile statement. Additionally, the brand has a vibrant color palette that helps identify the four primary animal rights causes - Wildlife, Farm, Pets, and Lab Experimentation. Overall, the new brand identity creates a stronger and more memorable image for Animal Matters as a leading voice in animal welfare.
CARPET DESIGN
THE WILD AT HEART COLLECTION
Drawing inspiration from Animal Matters' media campaign, I designed a carpet collection named "Wild at Heart." This collection draws from the color palette and featured animals used in the Animal Matters Campaign, which was created to raise awareness about animal welfare issues. I incorporated the animals from each of the four primary cause campaigns - Wildlife, Farm, Pets, and Lab Experimentation - and created abstract line contours of each animal. The line contours of each animal were then merged into a consecutive line pattern and embedded inside a carpet tile. The color scheme used in each tile was selected to represent the primary cause associated with the featured animal.
RENDERINGS
The Wild at Heart collection is not only visually striking but also promotes animal rights and welfare. The use of abstract line contours creates a unique design that captures the essence of each featured animal without relying on traditional, literal representations. This collection is a testament to the importance of advocating for animal welfare, and the use of carpet as a medium provides a unique opportunity to bring attention to the cause in a practical and visually appealing way. This line can advocate through the floors of educational buildings, zoo's, to office areas.
